Design Royale

A party in-progress, for the best mind-boggling night of the Milan Design week.

10 days of digital work (facebook, twitter, flickr) + 14 days of physical work in Milan hideaways for one long night at the giardino segreto. A magical space filled with an extravaganza of…

15th april, via della Moscova 28, Milan (from 11.00 pm through the night)

Wonder Breakfast

2011, Milano [workshop]

The group, comprised of architecture students from NJIT (New Jersey Institute of Technology) and by some young designers NABA (Nuova Accademia di Belle Arti in Milan), has worked side by side for a week during a workshop titled Wonder Breakfast.

For three days the participants were asked to collect and process references and suggestions of various kinds: in the morning visiting some places in Milan, according to an ideal map, to observe the rites, taste food, experience the social relations that are typical of an Italian breakfast, documenting everything with photos, videos, interviews, drawings, literary descriptions; the open discussion in the afternoon has helped bring to light the issues upon which the project has developed the final concept.
For other three days the breakfast was served, every morning, for a selected number of guests and always different, which had the chance to experience the particular arrangement of space and taste the foods and beverages designed by students.

It is a performance that, displacing the common use of places and everyday objects, playing on the reversal of expectations derived from the senses such as taste, sight and touch and introducing new rituals, new moods and modes of social relations, has staged a very playful, international and contemporary idea of breakfast.

A workshop run by:
Jim Dart
Claudio Farina
Natascia Fenoglio
Peter Lang
Stefano Mirti
Gianluca Zaccariotto

With insights of:
Charlotte Garlaschelli
Francesco Librizzi
Alessandro Scandurra

Cristine Berdahl, Michelle Borth, Matthew Brean, David Chagnon, Amanda Cozens, Kevin Evanko, Eric Fernandez, Jenny Hiraldo, Raafe Islam, Bryan Keekn, Trevor Lamb, Andres Lamos, Cristopher Leppert, Andrew Mattessich, Brian Parnagian, Travis Pummer, Joseph Solfaro, Josmar Tejeda, Laura Terrano, Yifan Wang, Alec Wolettz from NJIT (New Jersey Institute of Technology).
Stella Orlandino, Federica Oronti from NABA (Nuova Accademia di Belle Arti Milano).

Guests list:
Wonder Breakfast #1 July 19th 2011

Valentina Carta
Alessandro Contini
James Dart
Jennifer Hiraldo
Peter Lang
Giannino Malossi
Mario Mattioda
Bertram Niessen
Danila Pellicani
Matteo Sangalli
Lucia Tozzi
Erika Zorzi

Wonder Breakfast #2 July 20th 2011

Michele Aquila
Valentina Dalla Costa
Claudio Farina
Simona Galateo
Matteo Ghidoni
Guido Guerzoni
Francesco Librizzi
Stefano Mirti
Luca Molinari
Barbara Roveda
Rachele Storai
Maria Giulia Zunino

Presentation Wonder Breakfast

Design Royale
Milano Breakfast Studio

Press Release:

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Design Royale is an on-line workshop, a party-in-progress, and a mind-boggling night of the Milan Design week. It’s an ongoing project built through human relationships.

Design Royale al Cubo

Mediateca degli Atellani, via della Moscova 28 - Milano

From MONDAY 11.04 (15.00 to 22.00): making-of

FRIDAY 15.04 (starting at 23.00): opening

Design Royale on Twitter